Show notes
In today’s episode Mark interviews Allyson Brown. Ally is an Award-winning Senior Creative Director at Essence Communication. Ally has 22+ years of experience leading and developing design strategies for the brand’s identity, marketing, print, digital, video, social, and experiential. Year-round Ally research, plans, and designs for the Essence Festival. “Creative design, when done well is a powerful tool of Storytelling” – Allyson Brown.In this episode, we discuss:1:15 Ally’s 12 years of experience at Essence2:30 Ally’s background in Art4:30 Starting out at Glamour Magazine6:44 Storytelling and the Design process13:30 Creating Visual Boards that evoke an emotional reaction. 14:46 Creating/building the Essence Festival Airstream—"Live Loud” Theme 19:30 Ally talks about her most memorable event & most beloved project24:00 Useful advice on presenting three design ideas, instead of one26:18 Essence Fashion House - Upcoming live event in September34:05 Tips to manage deadlines and budgets37:13 Advice for working with creatives Additional Resources:https://www.pantone.com/color-finderAllyson Brown Instagram @allybeeshttps://www.essence.comhttps://www.linkedin.com/in/allyson-brown-574558a/Mark TestaInstagram @markstepheneahttps://www.markstephenagency.com [email protected]://www.linkedin.com/company/mark-stephen-design-&-production/ Thanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/