Millenials have surpassed Baby Boomers as the nation's largest living adult generation; 92% of them own a smartphone and 85% of them use social media to keep themselves informed and involved with the world's problems. So how does this group’s behavior and the concept of one-click engagement impact giving? In today’s episode, we chat with Richie Kendall, Co-founder and CXO of Cheerful (a Goodworld Company), the first Millennial-native giving platform that rounds up purchases for nonprofit causes.Head to CreatingCommunityForGood.com for full show notes, key takeaways and episode resources. See acast.com/privacy for privacy and opt-out information.