James graduated from the University of Birmingham with a degree in English Lit and Philosophy before falling into the world of consumer PR – via a brief stint with a corporate agency that taught him corporate comms is not his calling. In the time since, James has delivered campaigns for a host of household name brands including MasterCard, IKEA, Virgin Trains and Sony. This has included unveiling a breakfast in bed café, launching a new train, opening a new distillery, and building the world’s smallest pub. He is currently a Senior Account Director at Hope&Glory, a leading independent consumer agency, where he heads up accounts including Edrington-Beam Suntory, London Coffee Festival and The Royal Mint.Tune in to hear about life hacks like Trello, how James defines 'making it' and pearls of wisdom including "Treat yourself like a brand".