Crawford Media Podcast
Crawford Media Podcast
Hal Crawford
How to make a buck while sticking to the mission: Dan Stinton
30 minutes Posted Jul 4, 2022 at 2:36 am.
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Show notes

Dan Stinton is the Managing Director of The Guardian in Australia and New Zealand and is forthright in this podcast about the main thing holding growth back: "half the country hasn't heard of us". To that end, The Guardian is launching a new marketing campaign with a new tagline around "the fight for progress". Stinton also dives into the need for top-of-the-funnel focus and his optimism about news' continuing role in digital advertising.



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