Crashing Up
Crashing Up
Randy Ginsburg
#8 with Toby Howell - Tweets, Memes, and Emails
25 minutes Posted Jan 28, 2021 at 3:47 am.
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Show notes

Randy Ginsburg (@GinsburgRandy) is joined by Toby Howell, a writer and social media lead at the Morning Brew, a daily business newsletter with over 2.5 million subscribers. He’s grown his personal Twitter account to almost 17,000 followers in less than sixth months by talking about Twitter strategy, building an online audience, and hating on LinkedIn.

They discuss the writing process behind the daily Brew, the difference between running a brand Twitter account versus a personal account, and the cold email that landed Toby the job in the first place. 

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