Show notes
Craft Brew News 09/27/19
(courtesy of BrewBound – www.brewbound.com)
BrewDog USA on Track to Double Sales in 2019
Scottish craft brewers BrewDog are on pace to double its U.S. business this year.
In an email to BrewDog USA wholesalers, chief revenue officer Adam Lambert reported that the company’s depletions (sales to retailers) increased 95% through the first eight months of the year. The company has also sold more than 320,000 case equivalents.
BrewDog’s U.S. home, Ohio, where it built a 100,000 sq. ft. production facility, accounts for 55% of its domestic business, and in-state sales are growing at a rate of 80%.
Sales of core IPAs Elvis Juice and Hazy Jane are up 104% and 95%, respectively, year-to-date. Grapefruit-infused Elvis Juice now represents nearly half (49%) of BrewDog USA’s business, while New England-style IPA Hazy Jane makes up 22% of its business. Sales of BrewDog’s flagship Punk IPA, which accounts for 8% of the company’s business, are flat.
Lambert noted that 16 oz. cans continue to drive BrewDog’s total growth and represent 9% of its total business.
In 2020, BrewDog is projecting its upward sales trajectory to continue, as Lambert told wholesalers that the company’s goal is to once again double its business.
Weyerbacher Reorganization Plan Shows Private Investor Group Backed Out, Internal Investors In
The private investment group announced as a majority investor in Weyerbacher Brewing Company this past April has backed out of the deal, the brewery’s chief operating officer, Josh Lampe, told Brewbound.
Instead, the Easton, Pennsylvania-based craft brewery has turned to a group of seven individuals and two trusts to invest $50,000 in exchange for shares in the business, according to a reorganization plan filed in U.S. Bankruptcy Court in Pennsylvania’s Eastern District.
1518 Holdings abandoned plans to buy a majority stake in Weyerbacher, a 24-year-old craft brewery that sold as many as 19,543 barrels at its most recent peak in 2014, shortly after the company filed for Chapter 11 bankruptcy in April, Lampe said.
“We’ve been going at it on our own, and we’ve got a lot of beer coming out and are making headway with getting everything back in stock, which is a good thing,” he added.
Weyerbacher also owes $1.9 million to other creditors, but those claims are unsecured and the company plans to pay back a total of $186,000 according to the reorganization plan.
Lampe said there have been no layoffs at Weyerbacher since the company laid off two salespeople in February. The company has no plans to close its retail locations in Easton, where it operates a 30,000-barrel production brewery and taproom, or in New Hope, where it opened a stand earlier this year inside a food hall and local market.
Lampe said “We’re still working through our issues, but my main focus is the future of the company and making sure that we are able to keep putting out great beer,”.
Texas Brewers Report Boost from Beer-To-Go Sales Legalization
Eighteen days after Texas’ new beer-to-go law went into effect, manufacturing brewers are reporting high levels of consumer enthusiasm for the opportunity to buy and take home packaged beers from taprooms.
After passing through the Texas Legislature in the spring and being signed by the governor in June, the law allowing the state’s licensed manufacturing breweries to sell beer to-go went into effect on September 1. Prior to the change, only brewers holding brewpub licenses that produced fewer than 10,000 barrels could sell patrons beer for off-premise consumption. The new law allows customers to purchase up to one case of 12 oz. cans (288 oz.) per brewery visit daily.
Peticolas Brewing Company founder Michael Peticolas said sales during...
(courtesy of BrewBound – www.brewbound.com)
BrewDog USA on Track to Double Sales in 2019
Scottish craft brewers BrewDog are on pace to double its U.S. business this year.
In an email to BrewDog USA wholesalers, chief revenue officer Adam Lambert reported that the company’s depletions (sales to retailers) increased 95% through the first eight months of the year. The company has also sold more than 320,000 case equivalents.
BrewDog’s U.S. home, Ohio, where it built a 100,000 sq. ft. production facility, accounts for 55% of its domestic business, and in-state sales are growing at a rate of 80%.
Sales of core IPAs Elvis Juice and Hazy Jane are up 104% and 95%, respectively, year-to-date. Grapefruit-infused Elvis Juice now represents nearly half (49%) of BrewDog USA’s business, while New England-style IPA Hazy Jane makes up 22% of its business. Sales of BrewDog’s flagship Punk IPA, which accounts for 8% of the company’s business, are flat.
Lambert noted that 16 oz. cans continue to drive BrewDog’s total growth and represent 9% of its total business.
In 2020, BrewDog is projecting its upward sales trajectory to continue, as Lambert told wholesalers that the company’s goal is to once again double its business.
Weyerbacher Reorganization Plan Shows Private Investor Group Backed Out, Internal Investors In
The private investment group announced as a majority investor in Weyerbacher Brewing Company this past April has backed out of the deal, the brewery’s chief operating officer, Josh Lampe, told Brewbound.
Instead, the Easton, Pennsylvania-based craft brewery has turned to a group of seven individuals and two trusts to invest $50,000 in exchange for shares in the business, according to a reorganization plan filed in U.S. Bankruptcy Court in Pennsylvania’s Eastern District.
1518 Holdings abandoned plans to buy a majority stake in Weyerbacher, a 24-year-old craft brewery that sold as many as 19,543 barrels at its most recent peak in 2014, shortly after the company filed for Chapter 11 bankruptcy in April, Lampe said.
“We’ve been going at it on our own, and we’ve got a lot of beer coming out and are making headway with getting everything back in stock, which is a good thing,” he added.
Weyerbacher also owes $1.9 million to other creditors, but those claims are unsecured and the company plans to pay back a total of $186,000 according to the reorganization plan.
Lampe said there have been no layoffs at Weyerbacher since the company laid off two salespeople in February. The company has no plans to close its retail locations in Easton, where it operates a 30,000-barrel production brewery and taproom, or in New Hope, where it opened a stand earlier this year inside a food hall and local market.
Lampe said “We’re still working through our issues, but my main focus is the future of the company and making sure that we are able to keep putting out great beer,”.
Texas Brewers Report Boost from Beer-To-Go Sales Legalization
Eighteen days after Texas’ new beer-to-go law went into effect, manufacturing brewers are reporting high levels of consumer enthusiasm for the opportunity to buy and take home packaged beers from taprooms.
After passing through the Texas Legislature in the spring and being signed by the governor in June, the law allowing the state’s licensed manufacturing breweries to sell beer to-go went into effect on September 1. Prior to the change, only brewers holding brewpub licenses that produced fewer than 10,000 barrels could sell patrons beer for off-premise consumption. The new law allows customers to purchase up to one case of 12 oz. cans (288 oz.) per brewery visit daily.
Peticolas Brewing Company founder Michael Peticolas said sales during...
