Open Sesame Series 

Hello and welcome! You are tuned into OPEN SESAME a podcast

to crack the code of ECommerce in China.  

EP 3: Why you need to communicate both inside

and outside of ECommerce platforms ? 

One of the first reactions some clients have when they enter

e-commerce in China is why shouldn’t they spend all their marketing investment
inside TMall as this is where the buyers are? 

Here are a few points which Patrick Faure, Full Jet Sr.

Director for Brand Strategy and Sam Coopersmith, Ecommerce Director, will be
addressing with Scott Goodman, our host. 

- How to understand the cost of traffic, conversation rate,

or cost per click on TMall ?  

- Why the maths tell you to advertise outside?  

- What is possible to do on the platform and what will

likely be difficult to manage ? 

- What difference is there between categories, price ranges

?  

- Which type of messages should be delivered inside and

which outside.  

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This show is brought to you by Full Jet powered by Baozun, your E-commerce

Brand Partner, providing best in class operations services, strategic
consulting, and In & Out Platform marketing.