CPG Launch Leaders

Since 2000, roughly 40% of RX to OTC switches have failed. This doesn’t even take into account the countless switches that fail to make it out of development. In this episode, Susan Levy, Founder and Principal of SBL Consulting Group, and seasoned expert in consumer healthcare and RX to OTC transitions, shares valuable insights into the challenging world of switching medications from prescription-only to over-the-counter. Join us as we discuss:Navigating FDA RegulationsUnderstanding Consumer Behavior & Crafting Consumer InsightsStrategies for Growth in Consumer Healthcare

Imagine a world where you could walk down the frozen aisle at the grocery store and have your choice of delicious options that are better for you and still ready in minutes.In this episode, we’re joined by Gail Becker, to discuss the launch of CAULIPOWER.Gail’s breakthrough idea came in 2016 when she was trying to make cauliflower-crust pizza for her two sons, both of whom have Celiac disease. Unable to find good frozen options, she decided to launch her own great tasting, better-for-you food that just happens to be gluten-free. Join us as we discuss:Launching a category-defining product in a competitive space.Celebrating success and learning from mistakesThe valuable insights you can learn when you really listen to your customersConnect with CAULIPOWER on social media and send a direct message referencing CPG Launch Leaders to receive a complimentary coupon for any item of your choice!

A groundbreaking lip color that defied convention and left the beauty industry buzzing, we’re unpacking the Max Factor LIPFINITY story.Today on CPG Launch Leaders we welcome, Heather Burgess, Senior Partner and CMO at Simpactful, and integral part of the launch team that brought LIPFINITY to market. Join us as we discuss:Successfully launching a disruptive product with a small budgetOvercoming consumer hesitancy through strategic marketingStanding out in a saturated market

Uncover the thrilling tale of how a revolutionary, healthier ketchup dared to disrupt a core American condiment.In this episode, we’re joined by Abraham Kamarck (Founder and CEO of TrueMade Foods), to discuss the launch of Ketchup with Extra Veggies and how TrueMade Foods is irresistibly delicious, no sugar versions of your favorite condiments.Join us as we discuss:Explore the importance of building the right product team to capture the evolving needs and preferences of health-conscious consumersLessons learned from navigating obstacles and studying established competitors.How to build a brand that’s serving up better-for-you options made for parents and kids not just health food shoppers

What if I told you there's a nutrition brand that challenged the status quo, and transformed the food industry as we know it?Today on CPG Launch Leaders, we unravel the incredible story of Quest: How they captivated a devoted following, conquered competition, and expanded beyond protein bars into uncharted territory.Join us as we discuss:Perseverance and resilience in the face of challenges, and how it can contribute to achieving long-term success.Disrupting established norms and industries, and how it can lead to growth and new opportunities.

If you had a magic elixir, a product so good potential customers struggled to believe it was even real, how might you overcome the believability gap?In this first episode of CPG Launch Leaders, Jack Rubin takes us on a deep dive into the revolutionary Downy Single Rinse, revealing the secrets behind this game-changing product and how it transformed the laundry experience.Join us as we discuss:How customer insights become the key catalyst for unlocking product innovationExpansion into Global marketsThe power of real-time learning in-market vs pre-market

CPG Launch Leaders, a show from Bold Strategies, Incorporated, explores the exciting world of CPG product launches.You’ll hear the challenges they faced, how they overcome them, and what they learned along the way. From the highest highs to the lowest lows, these are stories from leaders on the frontlines of innovation.You can find us on Apple, Spotify, or wherever you get your podcasts. Just search for “CPG Launch Leaders” and if you like what you hear, hit subscribe.