In this episode, the Huddle Guys are joined by Darren Adam Heitner.  Darren is

the Founder of Heitner Legal, P.L.L.C., an adjunct professor of Sports Law at the
University of Florida Levin College of Law, a certified arbitrator with the American
Arbitration Association, and author of many books including How to Play the

Game: What Every Sports Attorney Needs to Know, as well as numerous
articles in Forbes, Inc. Magazine, and Above the Law. Darren is an expert in
Intellectual Property (IP) and Name, Image, and Likeness (NIL).

Listen as the Huddle Guys and Darren explain what is meant by IP, its various
applications, its relevance to business, and common mistakes business owners can
make in this space.

NIL is a topic of particular significance to college athletes as it allows for the
protection of their images and the ability to profit from their personal brands.
If you are a business owner, and/or work with athletes, this is an important episode.
If you have questions that extend beyond the scope of this episode, you can always
contact the Huddle Guys for additional support.

It’s time to huddle up!