Show notes
Most people think launching a bourbon brand is about the bottle. It’s not. It’s about the story behind it.Jordyn Bisbee grew up inside one of the most legendary fishing tournaments in the world. Colin Mulligan brings private label spirits and wood-finishing expertise from Bespoken Spirits in Lexington, Kentucky.Together, they built the award-winning Bisbee's Bourbon from the ground up.🎧 In this episode 00:00:00 From Fishing Legacy to Premium Bourbon: The Story Begins00:02:08 Colin Mulligan's Expertise in Custom Bourbon Recipes and Wood Finishing00:09:00 Colin’s Transition from Investment Banking to the Spirits Industry00:13:20 Exploring the Art and Science Behind Premium Bourbon Creation00:17:56 Developing Black and Blue, Marlin Reserve, and Gold Medal Chupacabra00:28:18 The Creative Process and Regulatory Hurdles of Bourbon Labeling00:36:30 Overcoming Doubts and Receiving Genuine Customer Feedback at Launch00:39:55 Navigating Social Media and Regulations for Alcohol Brand Growth00:46:52 Protecting the Brand and Crafting Your Perfect Bisbee's Bourbon Experience00:49:02 International Growth and Innovative Grassroots Marketing Strategies00:51:53 Unpacking the Celebrity, Moment, Feeling, Soundtrack, and Legacy of Bisbee's00:58:20 How to Find and Order Your Own Bottle of Bisbee's BourbonLike. Share. Comment. Subscribe.If you enjoy bourbon, business, entrepreneurship, or just a great origin story, this conversation is for you.Connect with Jordyn Bisbee and Colin Mulliganhttps://www.instagram.com/jordy_bisbee/ https://www.instagram.com/cjmulligan_/ https://www.instagram.com/bisbees_bourbon/ https://bisbeesbourbon.com/ https://bespokenspirits.com/ Like. Share. Comment. Subscribe.Join us on YouTube: https://www.youtube.com/@SpencerCoursen 🔗 Connect with Spencer Coursen 📺 YouTube: https://www.youtube.com/@SpencerCoursen 📧 Mailbag: [email protected] 🌐 Website: https://www.SpencerCoursen.com 📸 Instagram: https://www.instagram.com/s.coursen/?🎙️Podcast Guest Submission Form: https://www.spencercoursen.com/guest-submission-form-podcast 📰 Newsletter: https://spencer-coursen.beehiiv.com/📖 "The Safety Trap" by Spencer Coursen: https://a.co/d/3KXG4y2 👨⚖️ Hire Spencer Coursen as your next keynote speaker: https://www.spencercoursen.com/public-speaking Special Thanks To:⌨️ Podcast Recorded Studio: Record ATX: https://www.recordatx.com/ 🎶 Theme Song: "Underground Moments" by Cushy: https://www.epidemicsound.com/music/tracks/bd4f94e1-a84b-4859-8eaf-09bab32426f0/ 🎬 Ronin6 Media: https://www.Ronin6.com