Please share this podcast with a friend :) PLUS good news about a health care strike in Oregon! We emerge from the vapor haze of a high school bathroom (how are these kids blowing PERFECT smoke rings??) to tell the tale of two Stanford grads who did what every single-celled-business-ameoba-boy dreamed of doing but was too scared to actually commit to doing - MAKE SMOKING COOL AGAIN!! They undid decades of work by doctors and public health advocates and turned millions of kids who would have never smoked a traditional cigarette into nicotine dependent freakazoids. CA-CHING!! Riddled with RAGING CASES of silliconvalleyitis, Juul's founders market their powerful nicotine delivery device straight to kids while the FDA was taking a well-deserved half-decade nap. They BLITZSCALED their way to a $38billion valuation and made like 50 people a lot of money. But of course, after the BLITZSCALE comes the HYPERFLOP... Research: The Devil's Playbook by Lauren Etter Big Vape by Jamie DuCharme Commonwealth of Massachusetts v. JUUL Labs The Juul Is Too Cool How Juul Got Vaporized Links: See pics on our Substack Join the Patreon Support the pod by buying us a coffee Record YOUR podcast at Producer Mike's studio! E-mail our Good News Correspondent with good news stories! [email protected]