Alex Miranda came to Chicago planning to stay for six months. Fourteen years later, he’s still here. We had him on Corporate Cafecito this week, and I went into the conversation thinking we were going to talk about marketing. We did, but it ended up being more about people than anything else. One thing he said really stuck with me. We spend so much time thinking about logos, colors, websites…all the visible parts of a brand. But that’s not what people remember. They remember how you made t...