Cornell (thank) U
Cornell (thank) U
Cornell (thank) U
The Woman Companies Call When They’re Out of Ideas: Beth Yancey Storz
35 minutes Posted Dec 29, 2025 at 9:00 am.
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What actually happens when companies run out of ideas—and who do they call next? Beth Yancey Storz ’92 Beth is an innovation leader, creative strategist, and co-author of Outsmart Your Instincts. For decades, she’s helped teams break through stuck thinking and lead better brainstorms. In this episode, she takes us inside the room where ideas are really made. Do you know why “no idea is a bad idea” isn’t quite right? Or how negativity quietly kills creativity? And what great facilitators do di...