Cornell Hotelie and former Big Red football player Jesse Baker ’09 joins us to share the path that took him from a blue-collar upbringing to founding JET Hospitality, a company transforming distressed RV parks and motels into boutique outdoor destinations. Jesse talks about discovering entrepreneurship early, finding his footing at Cornell, getting into real estate, and how flipping houses and experimenting with short-term rentals eventually shaped his approach to “lifestyle lodging.” He also...