Show notes
Parmita’s journey from qualitative market to UX research (1:19) | Difference between market and UX research (6:59) | Is there a need to know your consumer thoroughly? (9:35) | Honing you soft skills (11:20) | The environment that lets you grow as a researcher (12:53) | It’s a woman’s world (in consumerism) (16:31) | How tech products affect men and women differently (18:49) | Do gender neutral spaces exist? (21:57) | How to look at India as a researcher (23:26) | How to work with heterogenous populations (26:15) | Judging vs understanding the reality (27:46)
