Copyright is dead – long live sharing! The second decade of the new millennium ushers in a new era in how we view the protection of intellectual property. In the future, work will be freely available for download. After all, copying is so '80s. Janne Kyttänen is the founder and creative director of Freedom of Creation. He began his industrial design studies at Elisava in Barcelona and graduated from the Gerrit Rietveld Academie in Amsterdam, where he lives.