For the first episode of season 3, I am joined by MarTech guru and most recently Partner at ARC Arise Consulting, Niklas Nikolaidis, to discuss the current state of MarTech, how today's environment affects marketers and what they should consider when developing and deploying impactful strategies. In addition, Niklas shares his career journey from enterprise business to startup to consultancy - and to back all over again - along with his favorite resources for finding knowledge and inspiration (check those out below!).
Niklas's Knowledge and Inspiration go-to list:
Podcasts
<ul>
 <li><a href="https://review.firstround.com/podcast" target="_blank">In Depth by First Round Capital</a></li>
 <li><a href="https://www.nfx.com/" target="_blank">NfX Podcast and blog</a></li>
 <li><a href="https://www.kieranflanagan.io/podcasts">Growth TL;DR</a></li>
</ul>
Websites
<ul>
 <li>Adexchanger.com</li>
 <li>Producthunt.com</li>
</ul>
Books
<ul>
 <li>Good strategy, Bad strategy by Richard Rumelt</li>
 <li>Zero to One by Peter Thiel</li>
</ul>

Preparing your digital Hype Sale for success, with Technical Account Manager Frank Billing

A podcast with brilliant minds from the tech community, joining me to talk MarTech and CRM and how those can be used to create better customer experiences. Stories, experiences and anecdotes are all real and opinions are all our own. Be part of the conversation - leave a voice message about any topic we've talked about or would like to hear about using this link: https://anchor.fm/cookiesandcode/message