Did you ever dive head-first into a project, only to find yourself months later thinking "why were we doing this again"? Well, so have we! That's why I asked Sara Earnshaw - Salesforce Success Leader, President of the UK Women's Network, MarTech/AdTech/Ad Agency veteran (and many more) - to join me and share her wisdom on the importance of strategic planning and stakeholder alignment to lead digital projects with success. Also, why you should opt for whiskey instead of wine in customer dinners (say what?).Be part of the conversation and share your thoughts or comments on the topic by leaving a voice message here: https://anchor.fm/cookiesandcode/message