Convo By Design®
Convo By Design®
Josh Cooperman
The Design Messengers – LA on FIRE March 2025 | 566 | Designing for Disaster and The Build Back Better Paradox
48 minutes Posted Mar 2, 2025 at 5:50 am.
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The recent wildfires have shaken Angelenos to their core and rightly so. I imagine it is not dissimilar from those who have experienced fires in Hawaii, other parts of California or elsewhere. Or those who suffered through hurricanes, floods, wind events or any other major natural disaster. I think this was different.

I’ve shared this story with you but for the sake of those new to the show, I’ll share it again to make a point. That point is that while wildfires in Southern California are not new, nor are earthquakes, floods, or civil unrest. The wildfire is an emerging threat that has taken decades to reach this point but has now reached year round catastrophic status. After spending a week plus watching this unfold from half the country away from Los Angeles, I find myself asking a question that probably isn’t really that original. Why is this happening over and over with very little changed. Fires in Southern California. Hurricanes in Texas and Florida. Tornados in the midwest. Flooding in the mid Atlantic and southern U.S., Because that is the natural way of things in these parts of the country. In Southern California, the Santa Ana winds are nothing new. The manner in which they spread embers is not new.  Droughts in this area are new. Much of this area is a dessert. Always has been. Earthquakes have ALWAYS been a part of the region. The question that I see so many asking is, “why does this keep happening?” For the reasons listed above. And, probably the most important reason, greed and an overwhelming urge by public officials to build more, grow faster… A few statements we should probably retire include, “we’re going to build back better” and “our thoughts and prayers are with the victims.” I believe that everyone would be better off if those who know nothing about a subject would be quiet about it. 

It was 1983, my family was living in the far Southeast corner of Chatsworth in the San Fernando Valley. As far back as you could get without being in the mountains that separated the San Fernando Valley from Simi Valley. We raised horses, Arabians. My sister showed them and I cleaned up after them. It was a crappy deal and the reason I still don’t like horses. It was a Saturday, just came back from a Pop Warner football game. By the time we smelled smoke, it was too late. I had on a pair of board shorts and cowboy boots when I made it down to the barn. Hopped on one horse, had another in tow, my sister had the same and by the time we made it to the gate, the ridge behind our house was on fire. 

My mom drove the f-350 with a four horse trailer to get the more skittish horses out and my dad stayed back to do what he could to save the structures. I rode that horse for 23 hours straight. When it was safe to return, the fire burned right up to the door. But no further. My Dad had several stories from that day, it included the car full of guys that drove up to the driveway and told him they were the owners, there to pick up their belongings. The way my dad told the story, they got out of the car, four of them and started to walk up on him. He drew his .38, informed them that ‘it was his home and he and his 6 friends we going to keep it safe.’ At which time the left.

Later that year, my father removed brush around the perimeter of the house and installed rain birds on the roof of the house and the barn. This was my first experience with anything like that. Sure, earthquakes, I have always be accustomed to those, but fires, floods, that’s different.

We now find ourselves in a state of constant emergency across California and beyond. Fires are no longer seasonal in California, nor are floods. Nor do they happen in places where they have in the past. Natural disasters are showing in the form of fires, floods, cyclones, hurricane, tornado, derecho, like the one I told you about that hit us here in Tulsa in 2023.