In this episode of Conviction Hunting, we chat to May Bandi, co-founder of Tirtyl; a direct to consumer (D2C) company that makes personal and household cleaners in tablet form. Tirtyl customers receive a delightful selection of tablet soaps in compostable wrapping, and a reusable glass bottle with a foaming pump. This model not only avoids bulky and wasteful plastic packaging; by enabling consumers to add water themselves, it greatly reduces the amount of carbon that’s emitted in the distribution process.