ARE YOU LOOKING TO START YOUR BRAND? OR ARE YOU LOOKING FOR OPPORTUNITIES TO GROW YOUR BRAND?
Just know that the road to success is not easy.
Dafina Smith is the founder and CEO of Cover & Mane. Their mission was to acknowledge the problems in the hair extension industry and take steps to overcome them.
These three features distinguish Covet & Mane as the innovative leader in Hand-Tied Hair Extensions.
- Proprietary Cut-Point Wefts
- Silicone Free Hair
- Silicone Free Hair
Dafina Smith's products have been featured in shows like The Real Housewives of Atlanta, The Braxtons, Love & Hip Hop, and What Chilli Wants.
The brand developed partnerships with Film & TV Productions including Flight, The Fast & The Furious, The Hunger Games, Being Mary Jane, Teen Wolf, and The Game.
In this episode of Conversion Shortcuts for Ecommerce, Shanon and Dafina talked about everything from how she started to how to their vision of the company looking at the current online landscape..
You'll Learn:
- How Dafina dealt with adversity
- How She worked with Holywood
- How Dafina balanced being a new mom and running her business
And much more.
FAVORITE QUOTE:
“Sometimes you got to honor the season of your life and what life gives you & prioritise"
CONNECT WITH DAFINA SMITH
THANKS FOR LISTENING!