Nathan Gorman is joined by Global DESIGN.DIRECTORS Wade Blackford, Kate Reid, and Pascal van Loenhout to discuss the evolving trends they are observing within the hair industry, the impact of social media, and managing client expectations and behaviours. They share how these shifts inspired the creation of PEOPLE, the 2025 Education Collection. They outline their process for creating a collection and how they seamlessly combine their ideas to develop a cohesive and fluid final product.