In this episode, Steve Dennis and Michael LeBlanc from The Remarkable Retail Podcast sit down live at the CommerceNext Growth Show with Jeannie Yoo, CEO of Draper James, the lifestyle brand founded by Reese Witherspoon. Jeannie shares her retail journey from Michael Kors to high-end fashion to leadership of a fast-growing lifestyle brand. As CEO of Draper James she's on a mission to "democratize" fashion through a mix of direct-to-consumer, wholesale, and licensing partnerships. We dive into human-centric retail, celebrity branding, the role of AI, and the brand's "decade tour" strategy.