On this episode of Conversations with CommerceNext, host Michael LeBlanc welcomes Jenna Flateman Posner, Founder & CEO of Chief Digital Agency. Jenna reflects on her transition from tech partnerships to retail leadership at Snipes and Solo Brands, and why she launched her own agency to bridge the gap between vendors and retailers. She shares candid advice on vendor-retailer relationships, the future role of AI, and why data pipelines—not websites—are today’s critical digital priority.