In our 10th episode, we welcomed Isabella Yu, a blockchain consulting expert. Isabella is a Managing Partner of KoinEra, a blockchain consulting agency in New York, which leaves her with much experience in the blockchain world. Graduated with a degree in Mathematics and growing up with parents who are both traders in China, Isabella has shown great interest in finance and technology. Being an early adapted trader since 2013, she shares her experience by running an investment firm with a focus on blockchain technology and digital assets. According to Forbes, approximately 5% of the crypto enthusiasts are women and 17% start-ups are led by females. Isabella shares the challenges she faced in this industry for being a woman and how she overcame those challenges. Isabella also shared that she believed since the fintech industry is the combination of finance and technology, she has faced “double troubles”. Check out for this episode if you are interested in learning blockchain investment, cryptocurrency, or being a cryptocurrency trader- you will surely love Isabella’s interview!