In this conversation, I'm joined by Rachel Emma Waring to discuss all things selling and launching!

Rachel introduces her BEAM method for planning launches, which includes building, engaging, anticipating, and marketing. She also shares insights on creating engaging content, overcoming the discomfort of selling, and the significance of world-building in marketing.

We get some fantastic insights into her experiences with successful and unsuccessful launches, offering advice on adapting strategies and handling failures. The discussion concludes with thoughts on the future of launching and the importance of creativity in the process.takeaways

• Immersive launching creates a sense of being everywhere.
• Pre-launch hype is crucial for a successful launch.
• The BEAM method includes Build, Engage, Anticipate, and Market phases.
• Content should cater to different buyer types.
• Selling should be viewed as sharing valuable information.
• World-building enhances the launch experience.
• Repurposing content can save time and effort.
• Handling launch failures requires analyzing data and learning from mistakes.
• Creativity in launching can lead to more engaging experiences.
• It's important to stay true to your brand vision.

If you'd like to find Rachel online, you can do so on:

Instagram: @rachelemmawaring

LinkedIn: Rachel Waring

Website: https://www.rachelemmawaring.com/