Brendan and Mark talk about pain, shame, and programming; Mark does a recce of Brendan's website; (00:00) - I am more bit than man
(00:49) - A nice little shop
(04:23) - Being essential
(07:30) - What doing business looks like in 2025
(16:33) - Raising rates
(20:37) - Positioning
(30:42) - From me to you
(32:17) - Mark's regular "how do I make a reliable income" wobble
(38:04) - Brendan's website
(41:38) - We buy stuff to make problems go away
(46:10) - Struggling to engage with Godmode
(01:04:57) - Outro
(01:05:19) - Do what in your shop?


Brendan and Mark talk about pain, shame, and programming; Mark does a recce of Brendan's website;

Mark's regular "how do I make a reliable income" wobble

No powders

What is the work of a middle-aged man? To improve himself and help those around him contribute to a fairer, more tolerant society.

Mark is a digital producer with a coaching mindset. Brendan is a home remodeler with plans to become a men’s health coach.

As men entering their second phase of life, they push each-other to be better and achieve more, without the hustle and grind mindset of the Internet bro.

They also do battle with music, writing original songs on the topic of the day.