Show notes
How do you find a good remodeling photographer — and once you've found them, how do you actually get photos worth paying for? In this episode of the Contractor Growth Network podcast, Aaron Horner sits down with Luke Strappelli, a CGN client success manager, to answer the photography questions that come up over and over from remodeling clients. Aaron spent years traveling to shoot on-location photography for CGN clients and has been building a full photography guide, so this one gets tactical. They cover what actually separates a good photo from a bad one (spoiler: it's not just camera quality — it's staging and whether someone can picture themselves living in the space), why real estate photographers are the wrong fit for emotion-driven remodeling work, and what you should expect to pay — from the $200–$600 budget end up to $2,000+ day rates. Aaron breaks down the five categories of photos every remodeler needs, why high-end photographers shoot with the interior lights off, how to prep both the space and the photographer, where to find a shooter if you're in a rural area, how many photos to aim for per room, and what to do when a family has already moved back in. If you've ever looked at a beautiful remodel captured in a flat, lifeless photo and winced, this episode will show you how to stop leaving sales on the table with bad media. LINKS Photography Prep Questions Doc: https://drive.google.com/file/d/17Zlnntx-JYQrcgEj9XfYy1UhWSVxWhIJ/view?usp=drive_link Photographer Sourcing Websites: findaphotographer.com https://www.asmp.org/find-a-photographer/ Today's Podcast Episdoe on Youtube https://youtu.be/VSIiBs1Exrk Youtube Photography Guide https://youtu.be/c36bz-0kdiY 🎯 Timestamps: 00:00 — Why listen to us? 03:12 — What actually makes a photo "good" 08:44 — What remodeling photography really costs 12:34 — Why pros shoot with the lights off 15:32 — Staging the space, and why it matters most 25:37 — The five types of photos every remodeler needs 30:32 — How to prep your photographer so they get the shots 34:03 — What to do when you can't find a photographer 39:04 — How to pick the right photographer from your options 42:43 — How many photos you actually need per room 44:46 — Getting photos when a family already lives there 48:00 — Can you just do it yourself or use AI?