In this chapter from the Content Performance Culture book I talk about the importance of diving into tasks and rolling up your sleeves. Even for leaders. At least from time to time. Here are my tips and stories on why that’s important.

22 - How to be audience first

40,000 marketing jobs are posted per month in the USA, according to LinkedIn. Of course companies want those marketers to perform, which is why we need Content Performance Cultures. Christoph Trappe will share strategies from his third book here chapter by chapter. Grab your copy here: https://authenticstorytelling.net/content-performance-culture-book/