In this chapter of the book I’m talking more about the next play mentality and give some examples that you can use to move forward with more success. https://authenticstorytelling.net/content-performance-culture-book/

12 - Content Performance Culture Book: How to stop trying to catch up and be more efficient

40,000 marketing jobs are posted per month in the USA, according to LinkedIn. Of course companies want those marketers to perform, which is why we need Content Performance Cultures. Christoph Trappe will share strategies from his third book here chapter by chapter. Grab your copy here: https://authenticstorytelling.net/content-performance-culture-book/