Of course it’s not as simple as following steps, but these steps give you a chance to be seen as a public expert. Content from Content Performance Culture https://authenticstorytelling.net/content-performance-culture-book/

5 - Content Performance Culture book: Podcasts

40,000 marketing jobs are posted per month in the USA, according to LinkedIn. Of course companies want those marketers to perform, which is why we need Content Performance Cultures. Christoph Trappe will share strategies from his third book here chapter by chapter. Grab your copy here: https://authenticstorytelling.net/content-performance-culture-book/