A quick introduction about the background for Christoph Trappe who wrote his third book on content, this one focusing on performance.

How I wrote my third content book and how you can consume it

40,000 marketing jobs are posted per month in the USA, according to LinkedIn. Of course companies want those marketers to perform, which is why we need Content Performance Cultures. Christoph Trappe will share strategies from his third book here chapter by chapter. Grab your copy here: https://authenticstorytelling.net/content-performance-culture-book/