In this week's episode of the Content Marketing Quickie: Proof from brain studies that podcasts have very real and unique benefits for brands. How much say should publisher editorial teams have over sponsored content? And if you think you know TikTok, you most assuredly do not know who and what's behind TikTok that's driving its success. https://www.newyorker.com/magazine/2019/09/30/how-tiktok-holds-our-attention