Webinars have been in the marketing toolbox for quite a long time. And, if used appropriately, they can be used in every stage of your entire marketing funnel.

But most brands today don’t know how to set up an effective webinar strategy and give their audience exactly what they want. Marketers are instead relying upon antiquated tactics and are missing out on a big opportunity to connect with customers.

In this episode of Content Logistics, Camille Trent welcomes Ashley Levesque, the VP of Marketing at Banzai, a modern event platform that empowers marketers to produce revenue-generating events. During the conversation, Ashley outlines the process companies can use to implement an effective webinar strategy.

Ashley herself has hosted hundreds of engaging webinars, and she knows all about what makes a good live event. She thinks marketing is about relationship building, and webinars are a perfect two-way communication platform for building those relationships.