TikTok is the new shiny video platform that every expert wants you to jump on - the sooner the better. But is it always a good idea to jump on these new opportunities? Or should you take a step back and decide whether it's right for you, your audience, and your business?

In today's episode, I share my experiences with TikTok, the learnings I take away, and why I'm not going to go all in on TikTok, but stay loyal to my core platform, YouTube.