] Background of Blue Polo Interactive[00:05:28] - Small pond influencers vs big pond influencers[00:12:20] - What is your Hero story[00:15:02] - Diversifying acquisition tools, analytics on influencer reach/interaction[00:18:12] - Customer Acquisition in the eComm space[00:27:43] - Predictions for 2020, changes coming in the paid media/influencer spaceQuotes from the Episode:“We should all be putting our thoughts out there, taking different approaches, testingand figuring out what works for the industry as a whole to give the industrylongevity.” [00:05:45]“Starting to babysit Adwords and Facebook a little more than ever before is reallycrucial to driving acquisition.” [00:21:38]“Go diversify, find ways to do acquisitions in a way that is more cost effective than justworking with Facebook and Google.” [00:28:35]Links:Blue Polo Interactive - https://bluepolointeractive.comShopify - https://www.shopify.com