Kathy Sheehan is an expert on consumer trends, with a particular focus on Gen Z and Millennials.  She previously ran Roper Reports (a well-known study of lifestyle and consumer trends), and is now SVP for insights consultancy Cassandra.  In this episode, we discuss how...<ul><li>The corona pandemic accelerated the on-going pandemic of burnout</li><li>The corona economy is shaping trends in categories as diverse as ecommerce, dating apps, influencers and education</li><li>Corona will be the defining generational marker of Gen Z and beyond</li><li>She believes empathy is the key trait to develop in 2020 and beyond</li></ul> Read Kathy’s articles on Mediapost <a href='https://www.mediapost.com/publications/author/8019/kathy-sheehan/ '>here</a> Learn more about Cassandra’s work, including their “Life Interrupted” report on Millenials and Gen Z during the corona economy <a href='https://cassandra.co/'>here</a> Connect with Kathy on LinkedIn <a href='https://www.linkedin.com/in/sheehankathy/'>here</a> Connect with Steve on LinkedIn <a href='https://www.linkedin.com/in/drstephenkraus/'>here</a>

Vivek Bhaskaran & Dan Fleetwood: The American Dream & The Corona Economy

Data, trends and insights about how people are living, thinking and buying in the Corona Economy.  Hosted by Steve Kraus – veteran trend watcher, Harvard Ph.D., hacky comedian. Want to better understand the consumer lifestyles, attitudes and spending patterns that define this corona-driven “New Normal”?  Tune in for these fun and fast-paced interviews with leading experts in psychology, economics, consumer insights, social trends, branding, marketing and more. Released every Monday.