MAHA isn’t a health movement. It’s a marketing engine driving activist propaganda. Derek looks at Tony Lyons, one of MAHA’s key architects, and his recent strategic memo sent to Republican leadership about how to use MAHA talking points to retain power in the midterm elections. 
Show Notes
<a href="https://www.politico.com/f/?id=0000019c-4f0d-d0f8-adde-ff5f2e9d0003&amp;utm_source=substack&amp;utm_medium=email">Tony Lyons’s strategic memo to GOP leadership</a>
<a href="https://www.mississippifreepress.org/examining-who-benefits-from-kennedys-anti-science-maha-push/">Examining Who Benefits From Kennedy’s Anti-Science MAHA Push</a>
<a href="https://civileats.com/2025/05/16/maha-supporters-form-new-organization-to-boost-rfks-goals-in-d-c/">MAHA Supporters Form New Organization to Boost RFK’s Goals in D.C.</a>
<a href="https://edition.cnn.com/2026/02/03/politics/maha-midterms-rfk-tony-lyons">MAHA’s money man has built a political machine. Will it matter for midterms?</a>
<a href="https://www.mediamatters.org/steve-bannon/co-founder-robert-f-kennedy-jr-super-pac-steve-bannon-and-maga-media-ally">The co-founder of the Robert F. Kennedy Jr. super PAC is a Steve Bannon and MAGA media ally</a>
<a href="https://cthosp.org/daily-news-clip/as-maha-turns-1-a-fired-up-movement-is-still-figuring-out-how-to-fulfill-its-promises/">As MAHA turns 1, a fired-up movement is still figuring out how to fulfill its promises</a>
<a href="https://www.skyhorsepublishing.com/about/">Skyhorse Publishing: About Us</a>
<a href="https://www.influencewatch.org/non-profit/maha-action/">MAHA Action</a>
<a href="https://www.factcheck.org/2024/01/american-values-2024/">American Values 2024</a>
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297: The Epstein Satanic Panic

Dismantling New Age cults, wellness grifters, and conspiracy-mad yogis. At best, the conspirituality movement attacks public health efforts in times of crisis. At worst, it fronts and recruits for the fever-dream of QAnon. As the alt-right and New Age horseshoe toward each other in a blur of disinformation, clear discourse, and good intentions get smothered. Charismatic influencers exploit their followers by co-opting conspiracy theories on a spectrum of intensity ranging from vaccines to child trafficking. In the process, spiritual beliefs that have nurtured creativity and meaning are transforming into memes of a quickly-globalizing paranoia. Conspirituality Podcast attempts to bring understanding to this landscape. A journalist, a cult researcher, and a philosophical skeptic discuss the stories, cognitive dissonances, and cultic dynamics tearing through the yoga, wellness, and new spirituality worlds. Mainstream outlets have noticed the problem. We crowd-source, research, analyze, and dream answers to it.