In this week's episode, Jason talks with Phil Shellhammer about cultivating businesses in the outdoor industry. Phil is currently the Director of Greenhouse Outdoor Recreation Program (GORP). Previously, he was a mechanical engineer with an MBA and had a  20 year corporate career that focused mainly in Merchandising and Strategy roles within retail. During the conversation, Phil tells us what GORP is, why an outdoor focused incubator is necessary, what Bentonville, Arkansas has to offer the outdoor industry, and what the future of GORP looks like.

Learn more about the Greenhouse Outdoor Recreation Program