Macaila speaks with Guy Parker, Chief Executive of the ASA — The U.K.'s Advertising Standard Authority, to learn about what ethical advertisement and influencing means, plus how to navigate greenwashing online. Guy shares the ASA's strategy for holding influencers, creatives, and companies accountable, while encouraging users to take these steps to build a fair, safe, and accurate digital space.&nbsp;
 
For additional resources, please visit:
http://consciouscommspodcast.com
http://asa.org.uk
https://www.asa.org.uk/resource/abc-cheatsheet-for-love-island.html

Hosted by Macaila Britton, the Conscious Communications podcast is created to explain and support communications, marketing, PR, and storytelling professionals as they communicate ethically and sustainably.The Conscious Communications Podcast provides resources, community, and clear action items to bridge the information gap, and regulate how the industry understands its environmental impact and the messages professionals/organizations may be promoting, all while implementing and creating lasting change that focuses on the overall ethics and environmental department strategies.