Have you ever met someone who took an unexpected path to success? Mickie Kennedy, the founder and president of eReleases, has a story that will leave you inspired. From his humble beginnings at a small PR firm to becoming a renowned expert in press releases, Mickie's journey is filled with unexpected twists and turns. But how did he overcome the odds and build a company that helps entrepreneurs and small business owners gain media attention? Stay tuned, because the answer may surprise you.
About Mickie Kennedy:
Mickie Kennedy founded eReleases 24 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release distribution. He lives in the Baltimore area.
Topics for today’s show:
1. What is a press release and how do they work?
2. What are tips for writing a winning press release?
3. Why do so many press releases fail?
4. How might a company use media coverage to improve conversions and get more sales?
5. How can a small business get free local media coverage?
Key Takeaways:
- Maximize your visibility with strategic press releases that get your business noticed by the media.
- Generate media pickup and establish credibility by conducting surveys and studies that provide valuable insights for journalists to report on.
- Build solid relationships with local journalists who can become your go-to contacts for media coverage and opportunities.
- Show off the positive PR coverage you've received as social proof of your business's success and credibility.
- Discover PR opportunities that are available for businesses of all sizes and industries, helping you gain publicity and increase your brand visibility.
“Bring your passion with you, whatever that passion is. Share it with the world, and you'll attract the attention and opportunities you seek. ” - Mickie Kennedy
Connect with Mickie Kennedy:
LinkedIn: https://www.linkedin.com/in/publicity/
Twitter/X: https://www.ereleases.com/
Find more from Conscious Communication and host Phillip Bogolub:
