If you thought that hip replacement surgery had nothing to do with sales, we have a surprise for you. In this week's podcast, George discusses how his surgeon, Dr. Anthony King, confirmed a thing or two about sales while giving him a modern-medicine titanium upgrade. Listen in to hear how selling a 'package' isn't the way to become a successful and trusted local expert, and what you should be doing instead.https://www.conquerlocal.com/podcast/103-becoming-iron-man-george-learned-life-altering-surgery/