In this episode, Anna Lelia Sandoghdar sits down with Georgia Jones and Yasha Estraikh from Piper, the investor-partner of choice for ambitious founders growing brand legends that make people’s lives healthier, happier, and more fulfilling, while helping them minimise their impact on the environment. Join us as we explore Piper's purpose as an investor, their commitment to building purpose-driven organisations, and the delicate balance between profitability and purpose in their investment approach. Discover how Piper's journey to becoming a B Corp has transformed their operations and investments, and gain insights into the evolving role of private equity in fostering sustainability. Tune in for a deep dive into the world of purpose-driven investing with real-world examples and valuable perspectives.Learn more about Piper: https://www.piper.co.uk/Learn more about King's Business School: https://www.kcl.ac.uk/businessLearn more about the Meaning and Purpose Network: https://www.kcl.ac.uk/business/working-with-business/meaning-and-purpose-network