Just 4% of women are aware about the science of breast cancer. The 'Know your lemons' campaign educates women about the signs to look for whilst navigating complicated cultural barriers in communicating breast cancer awareness. 

This episode explores how an international marketing campaign was delivered from rephrasing academic language to engaging and expanding an audience

CONNECTIONS: Sustainable and ethical travel

Bringing together King’s Business School’s sharpest thinkers with the first hand insight from leaders in the world of business, public service, science and beyond.

Each episode, Connections discusses the issues and ideas shaping the economy and society, and zooms in on the personal stories that help us make sense of the impact we can have in our careers, as consumers and in our communities.