Casey Nelson on SOPs, Front Door Theory & Content as a Growth Differentiator | Connected ConversationsCasey Nelson joins Carrie Thornbrugh for the Connected Conversations season finale to talk about why agencies struggle with tech and operations—and how to fix it. He breaks down Catalyit’s role, the three common “origin stories” that lead to messy systems, and why solid SOPs, training, and accountability actually make tech work.Casey also shares his “front door theory” for standardizing how requests come in (so your data isn’t a mess), plus some practical tips for getting your team on board with change. They wrap with a look at why content will be a key differentiator as tech becomes more commoditized—and a simple upgrade: ditch the generic “contact us” and use structured forms with automated replies.