In this episode, Geoffrey sits down with Jason Druss, a Senior Product Marketing Manager at Adobe, helping shape Premiere Pro and After Effects for professionals from films to YouTube. A former colorist and demo artist, he blends storyteller instincts with deep customer empathy to turn real-world needs into clear product narratives.Jason Russ shares how assistive AI, customer obsession, and crisp communication save time and elevate the creative flow of video storytelling from idea to impact. Jason expresses how creatives can harness assistive AI without losing the heart of the story.Jason traces his path from color grading suites to shaping pro-video tools used by millions, explains his “turn noise into a razor-sharp signal” approach to strategy, and highlights the busy-work AI can remove so editors spend more time creating.You’ll hear practical examples (transcription, text-based editing, smart search) and mindset shifts for anyone looking to raise their AI video literacy. Along the way: gratitude, customer empathy, and why “comparison is the thief of joy.”Resources & LinksConnect with Jason on LinkedIn.Adobe Premiere Pro — pro video editing:https://www.adobe.com/products/premiere.html?utm_source=podcast&utm_medium=show-notes&utm_campaign=s7e4Adobe After Effects — motion design: https://www.adobe.com/products/aftereffects.html?utm_source=podcast&utm_medium=show-notes&utm_campaign=s7e4The Art of Asking by Amanda Palmer: https://amandapalmer.net/theartofasking/?utm_source=podcast&utm_medium=show-notes&utm_campaign=s7e4Frame.io — video review & approval: https://www.frame.io/?utm_source=podcast&utm_medium=show-notes&utm_campaign=s7e4Miro — collaborative whiteboards: https://miro.com/?utm_source=podcast&utm_medium=show-notes&utm_campaign=s7e4Connect with Geoffrey:Connect with Geoffrey on LinkedInE-mail GeoffreyKeynote Speakernine dotsInstagramThe Content Beast (book)Sponsored by the AIQ newsletter for snackable AI content for the busy professional.Music produced by Sam...