Genuine discussion about the why social media is necessary for businesses and why? Kevin has 20+ years in the industry and gives great insight on how to avoid some of the pitfalls around social media. Reference: Walker Sands article, “4 Common Pitfalls of Social Media for Businesses”--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/tabu-winslowmorris/support