The PR Breakdown with Molly McPherson
The PR Breakdown with Molly McPherson
www.mollymcpherson.com
Damage Control: The Vanishing of Tom Kean Jr.
14 minutes Posted May 27, 2026 at 7:00 am.
A Congressman Vanishes From Voting
Why “Transparent Soon” Backfires
The Three Signals Of A Cover-Up
Privacy Versus Duty In Public Office
Predictions For How This Breaks
The Real Fix For Crisis Comms
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A New Jersey congressman has been missing for 77 days. His office keeps posting like he's at his desk. His father is fielding press calls. And almost no one is talking about it. Tom Kean Jr. hasn't cast a vote since March 5. His team's answer? "Personal medical issue." "Back soon." "Trust us." That's not transparency. That's a cover-up with better branding. This episode breaks down the four things Kean's team is doing wrong, why "simulated presence" on social media erodes trust faster than si...