Comscore Talks CTV
Comscore Talks CTV
Comscore, Inc.
CTV in the Changing Media Landscape
7 minutes Posted Dec 8, 2021 at 1:57 pm.
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Show notes
This is the final episode in this series, where we will cover the last two burning issues from our top 10. The emergence of CTV as a prominent advertising channel raises several questions for the measurement landscape and that's why our ninth burning issue is: The Pros and Cons of Panel-Based Measurement in the CTV landscape. And to end our series this episode will also cover how we can Targeting CTV Audiences in a Cookie-Free World, our final burning issue of this CTV podcast.