For the past 18 months, Janette Barnard has been writing a weekly newsletter called Prime Future for innovators in livestock, meat, and dairy. Janette is an entrepreneur, and currently a venture capitalist with Merck Animal Ventures.

​Her work has evolved alongside her curiosities, which range from innovation history, venture capital, to entrepreneurship in the field of animal agriculture.

Janette, DJ, and Rhishi did a deep dive into:

​- Research, writing, and editing process
- ​Picking what to write about
​- Growth & content strategy
- The business model of writing online